When you see Red Wattle pork on a menu, what you are seeing is a five-state, fifteen farm network dedicated to raising a storied breed that was once upon a time nearly extinct.
Larry Sorrell is one of the heroes of this story, an avatar of the heritage food movement, a salt of the earth farmer, a true believer who was destined to become the Guardian of the Red Wattle. He is proof positive of the ethos that when it comes to endangered livestock, “you have to eat them to save them.”
In the beginning, back in 2004 when Patrick Martins began Heritage Foods, a market for the Red Wattle was built on handshake agreement with Mark Ladner, then the chef at Mario Batali’s Lupa, who recognized the high-quality and undiminished taste that came from a Red Wattle pig raised on-pasture, chemical free, humanely, using traditional farming methods. The deal with Ladner, and the partnership with Larry and his Lazy S farms, were truly the origins of Heritage Foods.
“We traveled 18,000 miles to get started,” Larry says matter-of-factly about a Heritage Foods Odyssey whose mission was to search out rare Red Wattle sows and collect a viable genetic lineage of this incredible pig whose American legacy goes back to 17th century New Orleans. “When we began, we had two Red Wattle gilts and a boar, and we had to travel all over the United States to start a herd.
“The Red Wattle was on their way to being extinct, we had to rasise ‘em to eat ‘em or they were going to disappear, that’s where it was at. When I started delivering hogs for Patrick, he had just started Heritage. He’s the one that really got the breed going – he got the meat to the chefs. They loved it and it grew from there….
“Now I’ve kinda retired from raising animals, but we have fifteen Amish growers working with us, and I pick up the hogs and pay for them, and then bring them to the processor, Paradise Locker. I drive a tractor trailer and go around picking up three-hundered pounders, fifty head a week. We have farms in Illinois, Kansas, Nebraska, Missouri, Iowa… that’s a lot of traveling, We may have four or five pick-ups every week. You wear out a truck pretty fast.”
Larry, now “pushing eighty,” still does all the driving. “I’ll have to quit sometime but right now it’s going pretty good. The driving is easy. The hard job is you gotta keep fifteen Amish families happy, picking up their hogs, coordinating farmers on the phone, monitoring the size of the animals and making sure we have the right amount— each week we round up fifty pigs. And we’ve been doing it for fourteen years now.”
“When we began,” Patrick says, “farmers were willing to sell their Red Wattle pigs since there was no market for them. Larry went out and helped us begin spreading the word on existing farms, and also got new farmers interested. What Larry has done to promote the Red Wattle breed has literally saved it. Red Wattle is still considered a rare breed by the American Livestock Conservatory, but has been upgraded off their ‘critical list’ to ‘threatened.’
“This is our most powerful statement. People associate Heritage Foods and Red Wattle – no one else sells this breed. We work with fifteen farms and each bite is an epiphany. The New York Times food critic Frank Bruni, in his final article for the paper, wrote that the Heritage Red Wattle country rib at the Brooklyn restaurant Vinegar Hill was one of the best bites of food in his entire career.”
It’s been a long strange trip for the Red Wattle — Legend has it that French colonialists brought the pigs to Louisiana all the way from New Caldonia, so favored were they for their flavor, bold enough to stand up to any local cuisine. Now they are the toast of the town in New York City and gaining popularity across the United States, served in some of the most discerning restaurants, and becoming the go-to pork chop for demanding home cooks.
All talk of animals aside, there are dozens of people involved in bringing thousands of Heritage Red Wattle pigs to market each year, a remarkable consortium of like-minded folks from diverse American cultures, from Larry and his wife Madonna (their nine kids left the roost years ago), to the fifteen Amish family farms who raise these beautiful beasts; the team at Paradise Locker in Trimble, MO, the exalted processor of all this meat; and Patrick Martins, the Pig Man of Brooklyn, who somehow holds it all together. So how does Larry get along with everyone? “Well,” he says, with the coyness of an old-school Kansas farmer, “You can’t work for somebody for fourteen years and not like them at least a little bit.”